Uncommon Knowledge

Public defenders beat private defenders

And other surprising insights from the social sciences

By Kevin Lewis
Globe Correspondent /  January 5, 2013
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Chae, B. & Hoegg, J., “The Future Looks ‘Right’: Effects of the Horizontal Location of Advertising Images on Product Attitude,” Journal of Consumer Research (forthcoming).

Kevin Lewis is an Ideas columnist. He can be reached at kevin.lewis.ideas@gmail.com.end of story marker

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