Matt Damon boycotts toilets

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02/12/2013 2:08 PM
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Remember a few years ago when Gisele Bundchen and Tom Brady asked people to turn off the lights during Earth Hour? Well, Matt Damon is doing something of the sort, but with a sense of humor. In a tongue-in-cheek video launching on YouTube on Tuesday, Damon announces that he won’t use a restroom until everyone on Earth has clean water and sanitation. The video, the first in a series that will feature familiar faces from film and TV is intended to raise awareness about the global water crisis, a cause near and dear to Damon, who’s one of the co-founders of Water.org. We’re told it was Damon’s idea to use humor in the videos, hoping it works better than earnestness in attracting attention. Consider this: Damon’s funny video with Sarah Silverman has been viewed over 3.4 million times on YouTube, while some of his thoughtful vids on behalf of Water.org have been clicked only a few thousand times.

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This blog features the latest local and national celebrity news from The Boston Globe's Names column team. Check back for the latest updates.
Mark Shanahan joined The Boston Globe in 2003, having worked previously at the Portland Press Herald, where he covered City Hall, and the Lewiston Sun-Journal, where he was the education reporter. A Northampton native and graduate of Bates College, Shanahan enjoys the usual - books, music, movies, etc. - as well as the unusual.
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Follow on Twitter: @GlobeNames, @MarkAShanahan
Meredith Goldstein has worked for the Globe since 2003, covering everything from nightlife to New Kids. She keeps her eyes peeled for celebrity juice, and also writes Love Letters, a Boston.com blog for hopeful (and hopeless) romantics. Meredith chats about love problems every Wednesday at 1 p.m. If you see Justin Timberlake or someone like him at a local eatery, please e-mail her immediately. mgoldstein@globe.com
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