Least respected brands of the year
CoreBrand, a branding firm, has named the top 10 most and least respected brands of the year based on a continuous survey of more than 10,000 business executives from the top 20 percent of US businesses. The brands are rated by their size or familiarity and their quality. Brands that are well known but get low favorability ratings ranked in the least respected category. Find out who who they are.