7. J.C. Penney
The fallout from a low-pricing plan at J.C. Penney that bombed in 2012 has been well documented. But the retailer maintained steady in the categories of familiarity and favorability, CoreBrand said. The report suggests that outcome may be the result of J.C. Penney’s legacy bolstering the company’s image during a tough time. CoreBrand warns that J.C. Penney is running out of time to turn itself around.
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