Denny’s has invested heavily in its brand by resdesigning restaurants and launching a new ad campaign, the report said. CoreBrand said it expected to see bigger gains in the area of how Denny’s is viewed, but the restaurant chain only saw movement in the familiarity category. The report suggested that consumers might still be learning about the “new” Denny’s and that it will be some time before the branding sticks in the marketplace.
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