Dunkin’ Donuts, Canton
Bill Rosenberg’s success with Industrial Luncheon Services, a company that delivered meals and snacks to Boston-area workers, prompted him to start The Open Kettle, a doughnut shop in Quincy, according to Dunkin’ Donuts public relations agent Brianna Schneider.
Rosenberg wasn’t thrilled with the name, however, and asked employees for suggestions for a new name. Head architect Bernard Healy eventually asked Rosenberg, “What do you do with a donut?” Dunk it, of course! Rosenberg changed his shop’s name just two years after it opened.