Men who do want to shave, but don’t want to pay name brand prices, are also eroding the dominance of well-known razor makers. Subscription sites like 800razors.com and Dollar Shave Club mail customers a specified number of replacement cartridges every month for a discounted price and offer free shipping.
800razors.com sells cartridges for $2.50 each. The Dollar Shave Club, another online razor dealer, sells a six-blade cartridge for $2.25 each.
These private label dealers are seeing their business grow. Euromonitor found they accounted for a 3.6 percent share of the razor market in the US last year, a 24 percent jump from where they stood in 2008.