Dailybreak started as a way for college students to catch the latest on campus, and has become a destination for people looking for a quick distraction and big brands eager to reach them.
In this week’s The Innovators, founder Boris Revsin, who started the company while attending UMass Amherst, and chief executive John Federman share what makes Dailybreak so addictive for consumers and the big brands looking to build engagement with them.
For more inside looks on Boston innovation, follow the Hive on Twitter.
The Inside the hive blog is your one-stop source for local innovation news featuring voices from the start-up, venture, and research communities. Reach us at firstname.lastname@example.org.