ConAgra Foods has entered an agreement to settle claims that it falsely represented that certain Alexia frozen potato products are “natural” or “all natural” in its advertising. The lawsuit alleged that the products contain disodium dihydrogen pyrophosphate to retain the color of the potatoes.
ConAgra denies that it falsely advertised the products or did anything wrong, according to a website set up to handle claims.
A $3.2 million fund includes cash and vouchers for consumers. They are eligible to receive $3.50 for each product purchased, up to 10 products, for a maximum total of $35. Consumers can also opt to receive two Alexia product food vouchers worth $3.75 for every product purchased, up to 10 products. That option provides for a maximum of $75 in vouchers. A third option allows consumers to choose a combination of cash and vouchers.
There is a limit of one claim for up to 10 product purchases per household.
The deadline to submit a claim is Nov. 27.