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From the Boston Globe Business Team

Mirror Image will stream Vehix.com

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November 13, 2006 08:52 AM

Mirror Image Internet of Tewksbury, a global network for online content, said today that it has been selected by Vehix.com, the online automotive portal, to deliver its online streaming content, including on-demand streaming video for Vehix.com's newly launched VehixTV feature.

VehixTV provides users with "entertainment-based means of gathering data," Vehix.com said, including virtual test drives and "The Unexpected Ride," a reality TV-like short format video in which Vehix lets a consumer take a brand new automobile for a day's ride.

"Vehix.com is breaking new ground in the automotive market, by continually pushing the technology envelope to benefit its users," said Mirror Image Internet chief executive Gustav Vik in a statement. "We look forward to working with Vehix.com to continually deliver new and creative content and to help drive auto sales nationwide."
(By Chris Reidy, Globe staff)

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