Publisher of Yankee Magazine and the Old Farmer’s Almanac buys assets of company that puts out New Hampshire Magazine
Yankee Publishing Inc., the New Hampshire company that publishes the Old Farmer’s Almanac and Yankee Magazine, said Monday that it has acquired the assets of McLean Communications, which publishes New Hampshire Magazine, New Hampshire Business Review, Parenting New Hampshire, New Hampshire Home, and other publications.
McLean will operate as a wholly-owned subsidiary of Yankee Publishing Inc., which also goes by YPI, and McLean will remain in its current headquarters in Manchester, N.H. YPI said it now employs a staff of 82 people. YPI is based in Dublin, N.H. Terms of the transaction are not being disclosed.
According to YPI, the companies have different business models. YPI said it generates most of its revenue through subscriptions and single copy sales, while McLean generates most of its revenue through advertising sales.
“Combining the businesses will allow both to meet the challenges they face as publishers,” YPI said in its press release.
The release noted that Sharron McCarthy, McLean’s president and publisher, put together a short list of companies she wanted to approach after she learned McLean’s parent company, Pennsylvania-based Independent Publications Inc., planned to sell.
“Yankee Publishing was my first choice,” McCarthy said in a statement.
“Each business can benefit from the knowledge and skills of the other,” YPI president Jamie Trowbridge said in a separate statement. “What is exciting about this is that our individual strengths as companies will create an even stronger collective business arrangement. Diversifying our products and taking a creative approach to the publishing world—both in print and online—will continue to provide the footing for our media brands.”Chris Reidy can be reached at firstname.lastname@example.org.