Staples launches new TV ads
Staples Inc., the office-supply giant based in Framingham, said Monday that it has launched a new ad campaign that highlights the fact that the company has broadened its inventory as it looks to alert business customers that it’s easier than ever “to get every product they need to succeed.”
In a statement, Steve Fund, senior vice president of global marketing at Staples, said, “The campaign highlights our vision of providing every product customers need as well as our unique omnichannel capabilities, which allow customers to shop in store, online, via mobile or a combination.”
The campaign was created by the ad agency McCann Erickson, New York.
TV spots are scheduled to air in such shows as Castle, Grey’s Anatomy, and Modern Family as well as The Good Wife, The Mentalist, Two and a Half Men, and NCIS.
Chris Reidy can be reached at reidy@globe.com.
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