The International Yacht Restoration School is looking to reposition its brand, and the Newport, R.I., school is enlisting Boston ad agency Forge Worldwide to help out, Forge said.
Known for its marine trades programs, the school has chosen Forge as its agency of record, said Forge, which added that billings for its new account are not being disclosed.
Forge’s press release included a statement from Terry Nathan, president of the International Yacht Restoration School.
“Our graduates have extraordinarily high placement rates and career outcomes,” Nathan said. “Now we want to leverage our education model, growing the brand into a broader experiential learning center.”
Other Forge clients include SBLI, Cisco, Spaulding Rehabilitation Network, and Rockland Trust.Chris Reidy can be reached at email@example.com.