Arnold Worldwide rolls out new ad campaign for Jack Daniel’s
A new Jack Daniel’s ad campaign from Boston ad agency Arnold Worldwide features an impressive line-up of musical talent --- from Frank Sinatra to Freddie King and Mudhoney, just to name a few.
According to Arnold, the campaign is titled “Legend,” and it is designed to celebrate Jack Daniel’s place in rock-and-roll history.
The campaign uses historic footage, actual concert flyers, ticket stubs, bathroom graffiti, and the work of rock photographer Danny Clinch, Arnold said.
Not to put too fine a point on it, Arnold says the campaign is “a celebration of music iconography and authenticity. Quite literally ‘with the band since 1866,’ Jack Daniel’s has been onstage, backstage, in the studios, on the tour bus, and in the hands of legends since the birth of rock and roll.”
Other Arnold clients include Carnival Cruise Lines, CVS/pharmacy, Fidelity Investments, The Hershey Co., McDonald’s, New Balance, Ocean Spray, Progressive Insurance, Tyson Foods, and Volvo.
Chris Reidy can be reached at reidy@globe.com.
MOST E-MAILED »
- 8 Ways to Give Your Child a Safer Diet
- Medway doctor allegedly wrote bogus prescriptions, shared the drugs with woman
- Public invited on comment to eliminate cash tolling on Tobin Bridge; officials say electronic tolling will reduce congestion, save funds
- Google unveils maps, photo, music features
- Batmobile rolls into town
- Texting makes people weird
- Boy Scouts approve plan to accept openly gay boys
