Supermodel Erin Wasson stars in marketing campaign for Rockport
The Rockport Co., a Canton footwear brand that aims to design comfortable shoes that are also fashion forward, said Monday that it is renewing its partnership with supermodel Erin Wasson for a marketing campaign titled, “Style in Motion.”
“I’m very excited to work with Rockport again for the Spring 2013 season,” Wasson said in a statement. “Rockport definitely pushes the envelope when it comes to its ‘no compromise’ attitude towards style and comfort.”
Below is a video featuring Wasson that Rockport has posted on Youtube.
Along with Reebok International Ltd., Rockport is now owned by Adidas AG, the big German athletic footwear and apparel company.
According to Rockport’s press release, its latest line features an “infusing” of “Adidas sport technology.”
Chris Reidy can be reached at reidy@globe.com.
MOST E-MAILED »
- 8 Ways to Give Your Child a Safer Diet
- Batmobile rolls into town
- How to throw an 'Arrested Development' themed party for the series' return
- Gisele and Tom Brady join the Obamas on World's Most Powerful Couples list - Pop Radar - Boston.com
- Not the greatest of Memorial Day weekends
- A blessing for the Celtics? Minority owner gives jersey to Pope
- Liberace’s rhinestone piano resides in Rockland
