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The new Saturn Aura is unveiled by Troy Clarke, president of GM North America, at the Los Angeles Auto Show last month.
The new Saturn Aura is unveiled by Troy Clarke, president of GM North America, at the Los Angeles Auto Show last month. (Reuters Photo) Reuters Photo
royal ford

Saturn's new bright glow

An affordable sedan, Aura sparkles as automaker's 'halo car'

By Royal Ford
December 24, 2006

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If an automaker offers a model that's dubbed its "halo" car because the high cost and luxurious appeal is meant to boost sales and cast an aura over the rest of the fleet, then why not just build one called the "Aura" and hope the rest of the lineup benefits? (Full article: 682 words)

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