"Band-oriented cruise vacations have been on the rise in recent years: the Weezer cruise, S.S. Coachella, the garage rock Bruise Cruise, R. Kelly's ill-fated Love Letter Cruise, to name a few.
My Morning Jacket is taking a different approach to this fad, with "One Big Holiday."
At first glance, this festival seems similar to a cruise on land.
The band is "inviting" you all to Riviera Maya, Mexico, for a four-night concert "adventure" from January 26-30, 2014. The festival will max out at 2500 attendees.
"There will be a host of other activities like daily yoga classes, tequila tastings, theme nights, and more. Before the show, get your friends together and dine in one of many on-site restaurants featuring ethnic cuisines or hit the pre-show BBQ. Remember that all drinks including beer, wine and premium liquor are yours for the taking, served in multiple bars and lounges throughout the property and are all included in the price of admission. After all - this is One Big Holiday!"
Consider this a FYI, nothing more. It's apparently a trend, or fad, for music festival lovers who would prefer a spa-like experience over camping. I'm not passing judgement: for a certain demographic, this will be a blast.
I just have to interject, however, that unlimited drinking and yoga do not mix.