Re: 12 years, $5.2Billion
posted at 11/27/2013 12:24 PM EST
In response to stevegm's comment:
In response to red75's comment:
In response to RichHillOntario's comment:
First CBC loses their HNIC theme song and now this. There was no mention of layoffs for some at CBC. Would that be on the horizon?
There was on CBC radio this morning, and not just in the sports - they got slapped with 200 million in cuts over the last year and now they just lost 50 per cent of their ad revenue, so yeah there are going to be layoffs and likely massive changes across the entire network.
And kel, in name HNIC will be around for four more years, but it will be a Rogers production aired on CBC, not a CBC production so expect some changes. And after 4 years? Who knows.
Pretty difficult for me to feel sorry for the CBC, even though I love HNIC. In my lifetime, while other Canadian TV networks were out there trying to make a go of it(quite successfully I might add), CBC executives were sticking their noses in the air, endlessly debating among themselves what Canadians "should" be watching, while constantly whining for more government money to keep the barge afloat. CBC's always had the best of gear, the most manpower per job(as well as a bloated management), and the cushiest working conditions in Canadian media. Productivity, in their eyes, is skillfully maneuvering the convoluted policies and processess that virtually always block initiative, or more importantly, work counter intuitive to the real world.
Like the Senate and the CRTC, the CBC is another huge tumour feeding on the Canadian tax base. Layoffs are terrible, but this dinasaur needs to be reinvented, or put to sleep. Competitive forces drove the price to 5.2 bil. Rogers expects to make a profit on that amount. CBC would easily figure out a way to lose money, if they got that package for a dollar. They've mastered that ability since the 50's.
There are other factors in why the CBC is important. I wouldn't call it a tumour - that sounds like the rhetoric you hear from governments when they don't like the way they're being covered.
One reason you have to see CBC in a different light is that, as the public broadcaster, it has a different goal than to be a competitive business. In fact, the usual argument in favour of transforming it is that it takes commercial opportunities off the table. One of those opportunities: HNIC. As the dissemination mechanism for a good chunk of the independent film and television companies in this country, it's performing the role of business subsidy to those industries, and doing it much more cheaply, actually, than subsidies for things like agriculture or oil and gas.
Biggest reason it continues to be important: best news coverage and investigative journalism in Canada. Global and CTV are laughable in the depth and courage of their coverage. Global is perpetually teetering on becoming SunTV. With the internet being a largely unregulated information environment (someone might take Stanley as gospel...) and newspapers collapsing under a failing business model, I think we need the CBC to have the funding and capacity to keep the electorate informed.
All that said, there's no rational reason other than nostalgia and offsetting costs with ad revenue for CBC to continue to hold NHL rights.