In response to mthurl's comment:
I'd love to see him stay and take a home town discount, but he won't and he deserves every cent he'll get elsewhere. It's a shame really because if he stays here he'll get a chance to move into some really elite company for recievers (all time stat wise) and I just don't think he'll do that somewhere else. I could see his production dropping by 30 catches plus a season without Brady throwing it to him on some of those option routes these two are so tuned in on. I don't see him having a QB that can maximize him that way and he's the type of reciever that needs those routes in his arsenal because he's not just going to line up and blow past guys to get open.
that is what i see as part of the leverage thurl. hes not dumb. i think he sees that too.