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In past years, there was no pressure on the Boston Marathon jacket. It just needed to keep the April chill off the runners.
This year, however, expectations for the humble zip-up are enormous, and designers and race organizers have spent months working to strike a balance between commemorating last year’s tragic events and moving forward with one of Boston’s most elite sporting events.
So far, early reaction on the eye-catching new design has been split.
The 2014 Celebration Jacket made its debut last week in Solar Zest, a fluorescent orange with contrast blue and white striping around the shoulders and across the back. Boston Athletic Association officials consulted with Adidas on the colors and design, which include an embroidered BAA logo with the words “Boston Runs as One” on the back collar. The saying is an evolution of Adidas’s “Boston Stands as One” motto conceived just days after last year’s Marathon bombings.
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