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FEATURES
100%
Permission Based: E-mails are only received by people who opt
in; if they don’t ask for them, they don’t get
them.
Single
variable targeting is available.
EDITORIAL-BASED E-MAIL: Features an editorial focus
with advertising positions.
-
Globe Headlines: A daily morning e-mail
highlighting the day’s top stories.
-
@ Bat Insider: Game recaps, insight,
stats, and stories delivered the morning after each Sox
game
-
Breaking
News Alerts
-
Breaking
Sports Alerts
ADVERTISER-BASED E-MAIL: Exclusively focused on
advertiser messaging.
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Boston Traveler: Travel deals, offers,
and information from premium advertisers for destinations
throughout the region, the nation, or the
world.
-
Boston Shops: Sales, special
promotions, and information from local, premium
retailers.
-
SkiMail: Stay up-to-date with the
latest snow conditions and the coolest mountain events.
Subscribers also receive SkiMail Deals, full of special
offers from premium advertisers.
-
Explore New England Deals: Exclusive
offers from premium advertisers to help plan a New England
getaway.
-
TicketWatch: The best source for
exclusive offers and announcements on upcoming local arts
and entertainment events. |
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ONLINE SPECS
Visit boston.com/adspecs
to learn more.
BOSTON FACT
1.3
million Boston-market adults on average see a new movie during
its first two weeks of release.
2004/2005 Gallup Poll of
Media Usage and Consumer Behavior, Boston
DMA
| How big are these opt-in
lists? |
|
| EMAIL |
Subscribers |
| Breaking News Alerts |
80,569 |
| Globe
Headlines |
79,676 |
| Breaking Sports Alerts |
75,535 |
| Boston
Traveler |
71,334 |
| TicketWatch |
53,490 |
| @ Bat
Insider |
46,275 *
offseason |
| Boston Shops |
29,097 |
| SkiMail |
22,271 |
| Explore New England Deals |
14,161 |
Source: StormPost, February
2006
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