High Impact

FEATURES

• Rich Media options take online advertising messages beyond static banners, allowing a deeper user experience and more involved messaging. Rich media options include streaming video, user interaction within advertisements, and third-party ad serving.
• Site Intro advertising delivers a message to visitors before they get to the Boston.com site itself. Served before the first Boston.com page loads, site intro advertisements are five seconds long, using rich media and/or video to cover a visitor’s entire monitor.
• Homepage Marquee positioning puts an advertising message adjacent to the Boston.com logo on the homepage.
• Homepage Big Ads offer the largest canvas on Boston.com’s most visited page.
• Homepage Beltway is a cost-effective way to deliver a message above the fold on Boston.com’s busiest page.
• Roadblocks give advertisers to power to own virtually every single advertising placement on Boston.com, from three hours to days or even weeks.
• Floating Ads provide an eye-catching device to draw viewers’ attention. Customized animations float across the screen, landing at a fixed position to provide a constant page presence. Floating ads can be served on the Boston.com homepage or any Boston.com section front.